As a stickler for order and organization, I have always believed in the UX research method of card sorting. It plays a vital role in building a meaningful and purpose-driven information architecture by segmenting and Read more
When I began my first project as a UX Designer, one of the first tools I was introduced to was the journey map. I got the opportunity to use it in building a new product Read more
What could UX do to establish a democratized use of products/services? Does it really have a role to play? Yes, UX is the prerequisite for any service that works out a balance between technological advancement Read more
As we embrace digital transformation initiatives to serve several functions in today’s modern corporate workplace, there has been a significant change in the way employees communicate and collaborate among themselves. The leaning toward building staff-facing Read more
As a UX designer, have you ever felt a gap between ideation and wireframing during a design process? Have you struggled to translate users’ perspectives through design decisions? Have you felt the need for a Read more
There’s been a lot of debate and discussion about the need for the widespread adoption of design systems within the design community, and for good reason! The likes of Adobe, Google, and IBM have built Read more
While we discussed designing for efficiency and self evidency as two distinct approaches to a user-centric, empathy-led design in part 1, in part 2 of the blog, we will describe in detail a few more crucial Read more
It was in the final semester when I was pursuing my Bachelor’s degree in psychology that I first heard the phrase, ‘User Experience Design’. Having no prior knowledge about the field, I applied for an Read more
In today’s day and age where attention spans are dwindling, digital learning would be successful only if the user experience it offers is engaging and immersive. UX is a significant part of digital learning design, Read more
As a team of designers, do you find yourselves building similar things over and over again from scratch? Do you come across situations where you are part of a product rebuilding exercise to address concerns Read more
