Reading Time: 6 minutes Imagine that your product’s performance has recently come under the scanner, app downloads have significantly dropped, great ratings and reviews are not coming as often as you’d like, and your customer feedback forums are no Read more
Reading Time: 4 minutes Imagine visiting a national museum and catching yourself intrigued by the beauty and depth of a certain artwork. You immediately want to carry a small piece of it with you back home to treasure it Read more
Reading Time: 5 minutes As a stickler for order and organization, I have always believed in the UX research method of card sorting. It plays a vital role in building a meaningful and purpose-driven information architecture by segmenting and Read more
Reading Time: 5 minutes When I began my first project as a UX Designer, one of the first tools I was introduced to was the journey map. I got the opportunity to use it in building a new product Read more
