Reading Time: 4 minutes While we discussed designing for efficiency and self evidency as two distinct approaches to a user-centric, empathy-led design in part 1, in part 2 of the blog, we will describe in detail a few more crucial concepts that play a significant role in designing an intuitive user experience for your digital Read more…

Reading Time: 5 minutes It was in the final semester when I was pursuing my Bachelor’s degree in psychology that I first heard the phrase, ‘User Experience Design’. Having no prior knowledge about the field, I applied for an internship hoping that I would learn how to use my skills in areas that were Read more…