Reading Time: 6 minutes Imagine that your product’s performance has recently come under the scanner, app downloads have significantly dropped, great ratings and reviews are not coming as often as you’d like, and your customer feedback forums are no Read more
Reading Time: 5 minutes As a stickler for order and organization, I have always believed in the UX research method of card sorting. It plays a vital role in building a meaningful and purpose-driven information architecture by segmenting and Read more
Reading Time: 5 minutes When I began my first project as a UX Designer, one of the first tools I was introduced to was the journey map. I got the opportunity to use it in building a new product Read more
Reading Time: 4 minutes While we discussed designing for efficiency and self evidency as two distinct approaches to a user-centric, empathy-led design in part 1, in part 2 of the blog, we will describe in detail a few more crucial Read more
Reading Time: 5 minutes It was in the final semester when I was pursuing my Bachelor’s degree in psychology that I first heard the phrase, ‘User Experience Design’. Having no prior knowledge about the field, I applied for an Read more