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Author: Thendrl Magesh

Business

UX Audit – A tool to boost product performance

Reading Time: 6 minutes Imagine that your product’s performance has recently come under the scanner, app downloads have significantly dropped, great ratings and reviews are not coming as often as you’d like, and your customer feedback forums are no Read more

By Thendrl Magesh, 1 month ago April 19, 2023
Card Sorting | Ionixx Technologies
Design

The Pros & Cons of Card Sorting in UX Research

Reading Time: 5 minutes As a stickler for order and organization, I have always believed in the UX research method of card sorting. It plays a vital role in building a meaningful and purpose-driven information architecture by segmenting and Read more

By Thendrl Magesh, 1 year ago May 23, 2022
journey map
Design

The Role of Journey Mapping in UX Design

Reading Time: 5 minutes When I began my first project as a UX Designer, one of the first tools I was introduced to was the journey map. I got the opportunity to use it in building a new product Read more

By Thendrl Magesh, 1 year ago May 2, 2022
Design

Design for efficiency vs Design for self evidency

Reading Time: 4 minutes While we discussed designing for efficiency and self evidency as two distinct approaches to a user-centric, empathy-led design in part 1, in part 2 of the blog, we will describe in detail a few more crucial Read more

By Thendrl Magesh, 1 year ago April 7, 2022
Design

Exploring Usability Principles of Efficiency and Self-evidency in Product Development

Reading Time: 5 minutes It was in the final semester when I was pursuing my Bachelor’s degree in psychology that I first heard the phrase, ‘User Experience Design’. Having no prior knowledge about the field, I applied for an Read more

By Thendrl Magesh, 1 year ago March 23, 2022
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