As a stickler for order and organization, I have always believed in the UX research method of card sorting. It plays a vital role in building a meaningful and purpose-driven information architecture by segmenting and Read more
When I began my first project as a UX Designer, one of the first tools I was introduced to was the journey map. I got the opportunity to use it in building a new product Read more
While we discussed designing for efficiency and self evidency as two distinct approaches to a user-centric, empathy-led design in part 1, in part 2 of the blog, we will describe in detail a few more crucial Read more
It was in the final semester when I was pursuing my Bachelor’s degree in psychology that I first heard the phrase, ‘User Experience Design’. Having no prior knowledge about the field, I applied for an Read more
