Reading Time: 6 minutes Imagine that your product’s performance has recently come under the scanner, app downloads have significantly dropped, great ratings and reviews are not coming as often as you’d like, and your customer feedback forums are no longer raving about your product. On the business front, the bottom line is beginning to Read more…
Reading Time: 5 minutes As a stickler for order and organization, I have always believed in the UX research method of card sorting. It plays a vital role in building a meaningful and purpose-driven information architecture by segmenting and categorizing elements that are likely to belong together, and putting disjointed parts as discrete independent Read more…
Reading Time: 5 minutes When I began my first project as a UX Designer, one of the first tools I was introduced to was the journey map. I got the opportunity to use it in building a new product for a FinTech startup. A journey map is a powerful tool to help kickstart the Read more…
Reading Time: 4 minutes While we discussed designing for efficiency and self evidency as two distinct approaches to a user-centric, empathy-led design in part 1, in part 2 of the blog, we will describe in detail a few more crucial concepts that play a significant role in designing an intuitive user experience for your digital Read more…
Reading Time: 5 minutes It was in the final semester when I was pursuing my Bachelor’s degree in psychology that I first heard the phrase, ‘User Experience Design’. Having no prior knowledge about the field, I applied for an internship hoping that I would learn how to use my skills in areas that were Read more…