Reading Time: 4 minutes Imagine visiting a national museum and catching yourself intrigued by the beauty and depth of a certain artwork. You immediately want to carry a small piece of it with you back home to treasure it for posterity. What do you do? You probably would buy a souvenir that represents the Read more…
Reading Time: 5 minutes As a stickler for order and organization, I have always believed in the UX research method of card sorting. It plays a vital role in building a meaningful and purpose-driven information architecture by segmenting and categorizing elements that are likely to belong together, and putting disjointed parts as discrete independent Read more…
Reading Time: 5 minutes When I began my first project as a UX Designer, one of the first tools I was introduced to was the journey map. I got the opportunity to use it in building a new product for a FinTech startup. A journey map is a powerful tool to help kickstart the Read more…