Steve Jobs once said, “You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” Customer experience and empathy form the core of a well-designed UX, Read more
One may ask, what’s wrong with a powerful brainstorming session to develop concrete user experience (UX)design solution in one go? While that may seem like hitting the bull’s eye, it is futile. There is a Read more
Let’s paint a picture. Imagine you have to choose between two messaging apps to install on your smartphone. Say one of them has the option to send animated stickers whereas the other one has mundane Read more
Did you know that you have just about 8 seconds or less to engage users on your websites? If that is the time you have to make an impression, it is a no-brainer that you Read more
Form, function, style, substance, utility, elegance, colors et al? What do all of these terms put together encapsulate? Design! So, as a first step, let’s get our thinking hats on to dispel some myths, step Read more
Back to the Basics — Why Our Workshop on Color Fundamentals Gave Our Visual Designers Renewed Perspectives!
Color is critical to any successful design project; yet, with project deadlines and high-pressure timelines looming large in the everyday scheme of things, it is easy for designers to fall into a rut and lose Read more
Key Differences Between UX, UI, and Frontend Design Are you confused about the difference between UX, UI, and frontend development? This guide will shed some light on why the three terms aren’t interchangeable. We’ve all Read more