While we discussed designing for efficiency and self evidency as two distinct approaches to a user-centric, empathy-led design in part 1, in part 2 of the blog, we will describe in detail a few more crucial Read more
It was in the final semester when I was pursuing my Bachelor’s degree in psychology that I first heard the phrase, ‘User Experience Design’. Having no prior knowledge about the field, I applied for an Read more
Steve Jobs once said, “You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” Customer experience and empathy form the core of a well-designed UX, Read more
Let’s paint a picture. Imagine you have to choose between two messaging apps to install on your smartphone. Say one of them has the option to send animated stickers whereas the other one has mundane Read more
The design of a premium-quality user interface ensures that the customer is first and foremost, and the approach used to design the whole consumer package. The customer will believe that the app is good enough Read more
Did you know that you have just about 8 seconds or less to engage users on your websites? If that is the time you have to make an impression, it is a no-brainer that you Read more
One of the most preliminary yet crucial steps to arriving at a design is to define the users’ problems down to the finest detail. As a first step, a UX designer should be able to Read more
